At Makemation Unveiling, Sanwo-Olu Reaffirms Commitment to the Creative Sector

The Nigerian film industry, popularly known as Nollywood, has witnessed significant growth since the early 2000s, evolving into a global powerhouse for storytelling. This transformation, fueled by youth creativity and technological advancements, continues to push boundaries.

On Sunday, March 10, 2024, the future of Nollywood took center stage at the State House, Marina, Lagos, where Governor Babajide Sanwo-Olu unveiled Makemation, Africa’s first feature film on Artificial Intelligence (AI).

A groundbreaking cinematic project, Makemation represents more than just a film—it is a movement that merges technology, storytelling, and social impact. The unveiling event brought together government officials, Nollywood veterans, tech industry leaders, and creative professionals, reflecting the growing synergy between film and technology in Nigeria.

A High-Profile Gathering of Industry Stakeholders

The unveiling attracted notable dignitaries, including Commissioner for Information and Strategy Gbenga Omotoso, Commissioner for Tourism, Arts, and Culture Toke Benson-Awoyinka, and Commissioner for Innovation, Science & Technology Olatubosun Alake. Their presence underscored the government’s commitment to supporting Nollywood’s growth through policy development and infrastructure investment.

Prominent Nollywood actors, tech entrepreneurs, and digital innovators were also present to celebrate this milestone in African cinema.

A Revolutionary Storyline Bridging Film and Technology

Directed by Michael Ama Psalmist Akinrogunde, Makemation is a coming-of-age family drama that blends pop culture, artificial intelligence, and social themes into an engaging and thought-provoking narrative.

The film features an ensemble cast, including:

• Richard Mofe Damijo (RMD)
• Tomi Ojo
• Shaffy Bello
• Ibrahim Chatta
• Chioma Chukwuka

With exclusive distribution by Nile Entertainment, led by film entrepreneur Moses Babatope, the film is set to become a global blockbuster.

International Recognition and Global Screenings

The buzz around Makemation is already gaining international attention. Teaser screenings have been showcased at high-profile global events, including:

• 2024 Global AI Summit in Riyadh
• Kenya Innovation Week
• Exclusive screening at the U.S. Consul General’s residence in Lagos

As the world anticipates the Global Inclusivity and AI Africa Conference, Makemation is positioning Nollywood at the forefront of global discussions on artificial intelligence and digital transformation.

Official Premiere and Global Release

Nigerian audiences will have the first official screening on April 18, 2025, in Lagos before the film expands to cinemas across Africa, the U.S., Europe, and the Middle East in May 2025.

A Story of Innovation, Resilience, and AI’s Impact on Society

The film follows the journey of a brilliant but underprivileged teenage girl who harnesses her intellect and determination to navigate societal challenges. Her story mirrors the realities of young Africans using technology to solve real-world problems.

Key Themes Explored in Makemation:

• STEM Education and Digital Skills – Showcasing how young Africans are leveraging technology to drive change.
• Financial Literacy and Economic Empowerment – Highlighting the role of education in financial independence.
• Gender Equality and Inclusivity – Addressing the importance of equal opportunities for all.
• AI-Driven Healthcare Solutions – Demonstrating how artificial intelligence can revolutionize healthcare.

By integrating these themes into a compelling narrative, Makemation serves as a powerful tool for technology literacy, helping audiences understand AI’s potential impact on everyday life.

Sanwo-Olu’s Commitment to Nollywood’s Growth

At the unveiling, Governor Babajide Sanwo-Olu reaffirmed his administration’s dedication to developing essential infrastructure that enables the creative industry to thrive. He praised the film’s producers and cast while pledging continued support for transformative ideas that advance the state’s creative economy.

“This production highlights the power of collaboration. We need more partnerships like this. Our role is to enable and create platforms for you to excel. This is the most innovative industry. See this government as a partner in shaping the future we all desire,” he stated.

Government and Industry Leaders Weigh In on the Film’s Impact

1. Producer Akerele-Ogunsiji on AI and Innovation

Speaking about the film’s significance, producer Akerele-Ogunsiji emphasized its focus on:

• STEM education
• AI’s transformative power
• Real-world applications of digital skills

She highlighted that Makemation showcases young innovators creating AI-driven solutions, such as smart bras that detect breast cancer.

“We must move beyond consuming innovation and start building our own. Nigerian films should showcase our indigenous innovations. This film is for the future. Success isn’t reserved for a select few,” she said.

2. Lagos Government’s Investment in the Creative Sector

Commissioner for Tourism, Arts, and Culture, Toke Benson-Awoyinka, detailed the government’s strategic investment in the creative industry over the past six years.

She revealed that nearly 20,000 young Nigerians have been trained in filmmaking, content creation, and other creative fields through partnerships with institutions such as:

• EbonyLife Academy
• Gidi Creatives
• AMA Creative Academy
• Del York Academy

She also emphasized that technology is key to the future of Nollywood, with Lagos positioning itself as a leader in digital innovation.

“By investing in local storytelling, we ensure our narratives reach global audiences while creating jobs within the industry. We aim to build a globally competitive workforce ready to dominate the creative economy,” she said.

3. Nigerian Film Corporation and Microsoft’s Commitment to AI Education

Ali Nuhu, Managing Director of the Nigerian Film Corporation, applauded Governor Sanwo-Olu for his support of filmmakers and urged the media to amplify Makemation’s impact.

“As part of the cast, I am excited about this project. The governor’s support is commendable. We now need the media’s backing to create buzz around this innovation,” he stated.

Meanwhile, Microsoft’s Country Manager, Olatomiwa Williams, stressed the importance of equipping young Nigerians with responsible AI skills. She called for stronger partnerships between:

• Technology hubs
• Government agencies
• Educational institutions
• Private organizations

“This initiative is inspiring. With government support, we must focus on educating Nigerians on responsible AI use,” she said.

4. AI and Cultural Heritage

Livespot360 Co-Founder, Oluwadamilare Art Alade, highlighted AI’s role in preserving African cultural heritage, ensuring that Nollywood remains a leader in global storytelling.

Conclusion: A New Era for Nollywood

With the release of Makemation, Nigeria is at the forefront of blending artificial intelligence and film. This project not only advances Nollywood’s global influence but also serves as a model for how technology and storytelling can create social impact.

With government backing, private sector investment, and creative industry leadership, Lagos is poised to become a global hub for AI-driven film production.

As the film’s premiere draws near, anticipation continues to build, marking the beginning of a new era for Nollywood and African storytelling on the global stage.