Business networking involves making connections not only with likely customers or clients, but also with other individuals who might refer business to you or mention your name in some positive way to people they know. It also involves connecting with people who provide information or training, and it can be an excellent way of building a client base, or knowing reputable vendors to hire for your own business.
Don’t wait until your marketing funnel is empty to start networking. If you want to build a robust business, you should get out there and make connections today. Check out these networking tips to expand the number of opportunities that come your way.
1. Choose a Goal: Setting the Stage for Networking Success.
It’s hard to get what you want out of your networking endeavors if you don’t start with a clear agenda. Before attending meetings or events, determine what your goals are for the experience. For example, you might want to make new connections, donate your time to the community, expand your client base, or simply learn about the latest developments in your business or industry.
2. Attend Conventions, Conferences, and Trade Shows: Networking on the Grand Stage
Just as there are professional organizations in every industry, there are major conventions, trade shows, and conferences that happen throughout the year.
While attending these events isn’t free, they do provide an undeniable networking opportunity for small business owners. You can learn a lot by attending talks and seminars, meeting people in and connected to your industry, and making deals over dinner.
For example, your city’s chamber of commerce might host gatherings for people in your industry. Additionally, it’s worth hitting up meetings for professional associations and societies related to your field.
3. Get Social in Your Off-Hours: Networking Beyond the Office.
Just because you’re off the clock doesn’t mean it’s time to stop networking. Effective networking extends beyond the 9-to-5 routine. If you want to expand your reach, try to chat with attendees at your health club or pilates class. You can even make business connections at your child’s school activities and sports events. Attend industry mixers, and engage in after-work events. Building connections outside formal settings fosters authentic relationships, often leading to unexpected opportunities!
4. Overcome Introversion: Embracing Networking as an Introvert.
If you’re naturally shy, having success in networking can be a challenge. Fortunately, there are some strategies for overcoming introversion and making connections. First, consider brainstorming icebreakers before a networking event, so you don’t have to come up with ideas on the spot. Second, feel free to take a breather if you get overwhelmed. Go to the restroom, take a walk, or grab a coffee. You can return to the room refreshed and ready to meet new people.
5. Find a Reason to Follow Up: Nurturing Connections Beyond the Initial Encounter.
Making connections is only half the battle; you also have to take steps to keep the relationship going. Strive to reach out to your contacts a few times a year to follow up. You could forward a relevant article, invite them to a seminar or conference, or even just send a friendly note during the holidays. For both in-person and online events, following up is an essential part of networking. After attending an event, wait 24 to 48 hours to connect via email or phone call and follow up with your new connections, including a personalized body for each person you are contacting. See if you can meet in person or through a virtual meeting.
6. Be a Giver: The Power of Generosity in Networking
One of the most common mistakes people make in networking is leading with their needs instead of with their offers. In the realm of networking, generosity is a currency that pays dividends, generosity can go a long way when you’re trying to connect with people. You can implement this strategy by introducing yourself and asking, “What can I do to support you?” It’s a disarming approach that can help you make a positive impact and set yourself up to be able to get the help you need down the line.
Seek opportunities to help people. You’ll build relationships, generate goodwill, and activate what psychologists call the reciprocity principle—when people receive help, they’re inclined to return the favor. For example, if you’re chatting with somebody at a networking event, you might offer to make helpful introductions or schedule a follow-up call to offer advice on a specific situation.
7. Venture into the Unknown: Embracing Novel Networking Opportunities.
There are undeniable benefits to networking with people in your area or in the same industry, but don’t be afraid to venture into new territory to see what you find there. Attend diverse events, venture into industries beyond your own, and seek out unique platforms. The unknown often holds untapped potential for meaningful connections and unexpected collaborations.
One option is to engage in affinity marketing, which connects people based on their shared interests and activities instead of their industries. An obvious example is the networking that happens on a golf course. Meeting new people who shares your interests can be fun for you and rewarding for your business.
8. Sponsor Community Events at Your Space: Building Local Connections.
Do you have a physical office or storefront that could also double as an event space? (It doesn’t have to be very fancy or even very big.) Think about what you could do with that space during off-hours. Set it up for an after-school mentoring group? Push a few tables and chairs aside and host monthly movie screenings? Run a special workshop? Open it up to other entrepreneurs? Host a holiday party for a local charity?
Community sponsorship is a two-fold investment in brand visibility and local relationships!
As we conclude our deep dive into mastering the art of business networking, it’s essential to recognize that effective networking is a dynamic journey, uniquely tailored to your goals and aspirations. Each strategy unveiled today serves as a powerful tool in your networking arsenal, contributing to the cultivation of meaningful connections, collaborations, and opportunities.
Remember, networking is more than an exchange of business cards – it’s about building authentic relationships that stand the test of time. As you venture into the vast landscape of business networking, keep in mind that success is not a solo journey – it’s a collaborative effort fueled by meaningful connections.