Entain are without doubt the most prominent gambling group on the planet. And the company’s modus operandi has always been to continue to grow. One of the ways they do this is to purchase brands that are making moves to expand their portfolio. But, exploring different regions is also something else Entain are renowned for.
One of the latest areas of the world that Entain have been keen to explore is Africa, in line with a recently designed business strategy. While some African regions will be out of bounds for Entain because of the desire to be responsible in providing legalised gambling across the board, there are still plenty of locations for Entain to move into, and it’s the people within these areas that are going to be key if the groups plans are to come to fruition.
What has come to the fore recently is that not only do people in Africa enjoy gambling, but their passion for it has increased as the years have gone by, and that’s mainly because of the number of sports betting and gaming services they have access to has ramped up tenfold. And it’s also worth pointing out that more Africans now have smartphones with internet capabilities, which are ideal for gambling purposes. It’s an area of significant appeal for Entain too, and arguably one of the reasons they’re looking to expand into Africa.
When considering the above, it means that PartyCasino, one of Entain’s high-profile brands, will be perfect for this market. If Entain can get PartyCasino licensed to operate in Africa, it could change the game entirely for those who enjoy their casino gaming in the various regions. While there are land-based gaming venues out there, it’s just so much more convenient to play online. And as mentioned above, Africans now have access to smartphones that are internet ready, and this is all that they’re going to need to enjoy a fun and immersive experience on-demand.
So, in short, the market will naturally respond positively if Entain come on the scene and receive the necessary approvals to offer their services within the African region. It would for sure be welcomed by Africans who want convenience where their gaming and gambling activities are concerned. They will be able to have that high-quality experience at any time of the day or night or even while on their break at work.
While the rumour of Entain entering the African market was mooted back in 2021, by the end of 2022, it’s expected that they will have launched their first range of products in the region. And, as Entain always have one eye on what’s coming next, there are suggestions the company will delve deeper into Virtual Reality and eSports in the coming years, which is something else that could make its way into African jurisdictions via the gaming group in time.