Nowadays, TikTok is one of the most effective social media platforms for sellers to post their items. From clothes, food, and knickknacks, to many others, you can surely guarantee to reach an audience that will fit your niche.
To maximize the use of TikTok as a selling platform, however, you can count on some extra marketing strategies to make sure that you not only reach your customers but also pique their interest.
Marketing Strategies for your Retail Store.
1. Know Your Target Audience
Establishing a clear idea of your target audience is integral to effective marketing. This not only helps with creating tailor-fit products for your customers, but it also acts as the foundation for all other marketing strategies to follow.
Once you know the audience you are marketing to, you can easily figure out what appeals to them, what doesn’t, and what you have to do to adjust accordingly.
2. Build Brand Name Awareness
Think of the most successful brands you know. If you were able to see a clear picture of them in your head, that means that they have good brand name awareness. Because TikTok is a fast-paced environment, you need to make sure that you can offer something that can stick with your customers.
If that sounds too intimidating, don’t worry! As someone who’s had previous experience in dealing with brand name awareness, you simply need to know that it is not at all complicated. For instance, there are various tools you can use to help in creating custom TikTok videos such as PosterMyWall. If you find it difficult to think of a design, simply recall your knowledge of your target audience and incorporate what interests them the most! Remember, customers tend to recall brands that can resonate with them on a personal level.
3. Partner with Influencers
Establishing brand awareness also means partnering with influencers who can easily associate with your brand. Aside from hiring someone with plenty of followers, also remember that your partner influencer should be a member of your niche community.
One of the key things to understand is that, from the perspective of your potential customers, you are more likely to trust someone who has tried (and strongly recommends) the product being advertised to you. Therefore, try your best to find an influencer who is in your niche community so you can easily reach your target audience.
4. Join Trends and be Creative
The integral part of joining TikTok trends is making sure that you have much more to offer creatively than just simply hopping in on what’s popular. In applying this to your advertisements, think of something unique to your brand that you can incorporate to garner more attention.
Since trends come and go, you also need to make sure that you are updated with the latest ones. What you need to remember is that you don’t need to only be relatable, you also need to produce advertisements that are relevant to increase your audience reach.
5. Understand the Algorithm
By participating in marketing strategies such as joining TikTok trends, you also need to understand how the TikTok algorithm works in terms of showing content to a wider audience. Let’s say you’ve already created a fitting TikTok video based on a trend, which features your partner influencer and is unique to your brand. Well, how do you make sure that it reaches potential customers?
What you simply need to remember is that there are plenty of factors that are weighed in determining which videos get recommended to a user’s For You Page. Aside from the actual video content, these factors are inclusive of sounds, hashtags, captions, and even comments. Simply do your best to create content that aligns with your target audience, so you can make sure that your videos will reach them. Because TikTok also weighs user interactions in their algorithm, establishing an audience can become a domino effect once you’ve reached a few potential customers.
6. Be Consistent
According to research, about eleven percent of global TikTok users spend at least five to ten hours a week on the platform. Meanwhile, about six percent of users spend approximately ten hours or more. This means that aside from TikTok users never running out of content to view, your marketing strategy has to be consistent to continually build your audience.
On top of the strategies mentioned previously, you need to make sure that you follow them regularly to guarantee both an audience now and in the future. As is the case with regular marketing strategies, you need to not only continuously strive to find new customers, but also remind your current audience of your presence.
Final Thoughts
Marketing your retail brand on TikTok can sound intimidating at first. With the help of user-friendly tools, however, you can easily create unique and creative TikTok videos to establish your brand and reach your target audience. By consistently following marketing strategies that keep your brand both relatable and relevant, you can count on reaching more TikTok users to successfully advertise your retail products.