LAGOS – One of the leading beverage company, Coca-Cola, alongside its bottling partner, Nigerian Bottling Company Limited, has announced the launch of a new campaign, in celebration of its 70th anniversary in Nigeria.
In a statement, the company said the campaign will play on its heritage and history in Nigeria with a host of exciting stakeholder engagements planned for the rest of the year.
Alfred Olajide, Managing Director, Coca-Cola Nigeria, said the celebration presents an opportunity to reminisce on the brand’s storied history in Nigeria and highlight the company’s plans for the future.
“This milestone anniversary is a testament to the possibilities and opportunities that our great country Nigeria embodies”, he said. “Our success story is deeply woven into our 70-year journey of doing business sustainably in Nigeria while creating shared opportunities for the communities we call home.
“It’s a heartwarming experience to have attained the consideration of our consumers and Nigerians in such a way that they yearn not just for the beverages we produce, but also for the ideals and values that Coca-Cola represents, ”he said.
On his part, Matthieu Seguin, Managing Director, Nigerian Bottling Company, said: “We are also proud to be contributors to the growth of the Nigerian Economy. From 2007 till date, we have invested $1.7 billion in the country, and over the next 5 years, we will be investing an additional N560 billion or $1b in our operations across Nigeria.
“This platinum anniversary celebration coincides with the launch of Coca-Cola’s new global philosophy, “Real Magic” which encourages everyone to celebrate the resilience and magic of humanity.”